Law firms
Personal injury, family, criminal defense, estate planning, and civil litigation practices that depend on qualified case inquiries rather than traffic volume alone.
SEO · AI Visibility · PPC · CRO
Rank when buyers search.
Get cited when buyers ask AI.
Convert when buyers decide.
Search behavior now has three layers: traditional results, AI answers, and the conversion moment on your own pages. Most consultants only work one of them.
I connect all three for law firms, B2B SaaS companies, and professional service firms where one qualified client, contract, case, or demo request can justify the work.
Founder of Measurable SEO. VIP Contributor at Search Engine Journal. Verified reviews on Clutch.
Transparent pricing and scope on the Services page.
4x
Page-one footprint growth
Family law · DC metro
127%
First-page expansion
B2B SaaS · school transportation
25K+
Impressions in 30 days
One optimized practice guide
28%
YoY case inquiry lift
High-value inquiries · verified GSC
Who I work with
Built for high-consideration buyers, high-value conversions, and research-heavy decision paths.
B2B SaaS
Platforms selling to buyers who compare options across search results, review sites, AI tools, and internal stakeholder conversations before requesting a demo.
Professional B2B services
Financial, technical, consulting, and specialized service firms where the buyer needs trust, proof, and clarity before making contact.
Four disciplines. One connected system.
Search visibility, AI citation readiness, paid acquisition, and conversion performance managed as one revenue system.
SEO
Technical health, content that matches intent, authority that compounds, and internal structure that helps priority pages win.
AEO / GEO
Structure and signals that improve answer accuracy, entity clarity, and citation readiness across AI search and answer platforms.
PPC
High-intent campaigns aligned with landing pages, search strategy, budget discipline, and qualified conversion signals.
CRO
Clear offers, lower-friction journeys, stronger proof, and persuasive pages that turn qualified visitors into leads and revenue.
Results that move the needle
Selected search performance gains and client-reported business outcomes.
Family law firm
Greater Washington, DC
4x
Page-one footprint growth
- Expanded page-one footprint from 15 to 62 URLs.
- Generated 25,000+ impressions from one optimized practice-area guide in the first 30 days.
- Contributed to a 28% year-over-year lift in high-value case inquiries.
B2B SaaS
School transportation
127%
First-page expansion
- First-page rankings grew from 373 to 847 unique URLs.
- Core product terms moved from page nine to the top three.
- Inbound sales and demo requests increased after visibility improved.
Personal injury firm
New York metro
+118%
Organic case inquiry lift
- 79 target keywords rank in the top three and 158 rank in the top 10.
- High-value injury terms moved into top positions.
- Organic key events used as case-inquiry signals more than doubled year over year.
Search metrics are verified in Google Search Console unless otherwise noted. Lead, consultation, and demo-request outcomes use client-side reporting where available. Results vary by market, competition, budget, and implementation speed.
What clients say
Client feedback verified through Clutch.
✓ Verified on Clutch · 5.0
“Chuck and his group stepped in and they were able to fix things.”
A family law firm that had dropped off the map saw an 88% year-over-year increase in traffic and an 83% increase in new users after the site and search foundation were rebuilt.
Managing Partner
Family Law Firm, Washington, DC
✓ Verified on Clutch · 5.0
“The team is always on time and very responsive. They clearly know what they are doing.”
Site traffic grew 37% and goal completions nearly doubled during an ongoing engagement built on technical analysis, content, and link development.
Drew Lunt, President
The Lunt Group, Sandy, UT
Chuck Price
SEO / AEO / GEO / PPC / CRO Strategist
About
Senior strategist. No account teams. No handoffs.
I have worked in digital marketing since 2001. I am the founder of Measurable SEO, a former COO of We Build Pages, now Internet Marketing Ninjas, and a VIP Contributor at Search Engine Journal. My speaking credits include SES, SMX, ClickZ Live, and the Subscription Show. I work directly with every client.
My focus is the full visibility stack: traditional search rankings, AI citation readiness across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and the conversion performance that turns visibility into qualified leads and clients.
How the work starts
A practical path from diagnosis to shipped improvements and measured outcomes.
1
Diagnostic
Find the gaps
Audit search visibility, AI citation potential, technical health, content, competitors, and conversion paths.
2
Priority plan
Rank the work
Prioritize the highest-impact opportunities using revenue potential, effort, risk, and speed to impact.
3
Execution
Ship improvements
Implement technical, content, paid, and conversion improvements directly or through your existing team.
4
Measurement
Track what matters
Monitor visibility, qualified traffic, AI citations, leads, revenue signals, and completed work.
What changed in search
Ranking on page one still matters. It is no longer the entire decision path.
Local visibility
Search still drives action
Map visibility, reviews, local relevance, and high-intent answer pages still drive calls, consultations, and demo requests.
AI research
Answer engines shape shortlists
Buyers use ChatGPT, Perplexity, Gemini, and Google AI Overviews to compare options and narrow choices before visiting a site.
Entity clarity
Consistency feeds both channels
Clear entities, topical structure, reviews, and consistent third-party signals build trust with search engines and AI systems.
Common questions
Direct answers for buyers deciding where to start.
What is AI visibility?
AI visibility is how clearly and accurately your business appears when buyers use Google AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines to research services, compare options, or build shortlists.
Is AI visibility separate from SEO?
No. SEO provides the technical, content, entity, and authority foundation. AI visibility extends that foundation so answer systems can understand, trust, summarize, and cite your business accurately.
Where should I start?
Start with a diagnostic when you need clarity before committing to monthly work. It identifies what to protect, what to rebuild, where competitors are stronger, and which improvements have the clearest business case.
Do you work with existing teams?
Yes. I work with developers, writers, PPC managers, in-house marketers, owners, partners, and leadership teams. The plan assigns work clearly so the right people can execute it.
Who is this not for?
This is not built for low-ticket consumer products, broad national ecommerce campaigns, guaranteed rankings, or businesses seeking cheap traffic without a viable conversion and sales process.
Two ways to start
Review the Services page for pricing and scope. Book a strategy call if you already know what you need.
Last reviewed: July 2026