I’m Chuck Price, senior SEO and AI search consultant and founder of Measurable SEO. I help leadership teams decide where to invest, what to fix, and how to turn search visibility into qualified demand.
I provide senior strategic direction for law firms, professional service businesses, and B2B SaaS companies, with priorities, implementation responsibilities, and measurement connected to the decision ahead.
Decisions leadership teams face
Search is underperforming. Is the problem visibility, page quality, the conversion path, or the measurement behind the report?
The backlog is growing. Which changes deserve resources first, and what can wait?
AI search is raising new questions. What can you observe, what can you improve, and which signals matter to the business?
Several teams are involved. Who sets priorities, directs execution, and checks that the work addresses the original need?
Three ways to work together
Choose the level of support and ownership your team needs.
Strategic Search Review
Understand what is wrong, what matters, and where to invest. I lead analysis, prioritization, recommendations, and the leadership readout. Implementation is separately scoped.
Focused Improvement Project
Resolve a defined search, conversion, paid search, or measurement problem. I lead diagnosis, strategy, implementation direction, QA, and reporting.
Fractional Search Leadership
Bring senior ownership to search priorities and decisions. I direct teams and vendors and own QA, measurement, and reporting.
Compare the three engagements · Explore Fractional Search Leadership
Who I help
Law firms
Connect practice-area and geographic demand with the matters your firm wants to handle. Assess the path from search to intake, keeping inquiries, qualified consultations, and retained matters distinct.
Professional service businesses
Connect service-line and geographic demand with the engagements your firm wants to win. Assess the path from search to first inquiry, keeping inquiries, qualified conversations, and signed clients distinct.
B2B SaaS
Help the right buyers understand product fit and move toward evaluation. Connect product, category, and content priorities with what sales and measurement records can establish about qualified demand.
Connected capabilities
SEO consulting examines search underperformance, technical and content priorities, buyer intent, and the path to qualified demand.
AI search consulting examines how answer experiences describe your organization, which sources appear, and what the available evidence can tell you about visibility and referrals.
Paid search (PPC), conversion improvement, analytics, and measurement are available when the agreed problem calls for them. The scope follows the decision.
How the work is led
I remain responsible for the strategic role defined in the engagement. That means analysis and recommendations for a review, direction, and QA for a focused project, or ongoing ownership through Fractional Search Leadership.
Implementation is handled by my company, Measurable SEO, or by your existing team, depending on scope. For fractional engagements, execution may also sit with your agencies or other approved resources. A Strategic Search Review does not include implementation unless separately scoped.
I can work with and oversee your internal teams, developers, agencies, and vendors. We establish priorities, delivery responsibilities, and how the work will be assessed.
Featured research: measure visibility with clear limits
How to Measure AI Search Visibility Without Confusing It With Demand
A practical methodology guide for separating mentions, citations, recommendations, referrals, qualified inquiries, and business outcomes. Define the sample and denominator before interpreting a percentage, and use the blank worksheet to document what you can and cannot measure.
About Chuck Price
I founded Measurable SEO and serve as a Search Engine Journal VIP Contributor. My background spans law, B2C, professional services, and SaaS companies on SEO and content strategy.
What does your team need to decide?
Tell me what is underperforming, where you need clearer priorities, and who is involved in the work. We can discuss whether a review, a focused project, or ongoing search leadership fits the need.