You still need to rank.
You also need to be the answer
when the click never happens.
Search behavior has changed. Your buyers still use Google, but they also compare options inside AI answers, review sites, local results, and vendor shortlists before they contact you.
I help law firms, B2B SaaS companies, and professional service firms protect organic visibility, improve AI citation readiness, and turn high-intent traffic into qualified leads.
Best starting point if you want an objective review before committing to monthly work.
Protect revenue
Keep the case inquiries, consultations, and demo requests your current search presence generates.
Build citation readiness
Improve how AI answer engines represent you when prospects ask about your services.
Improve conversion
Strengthen the pages that decide whether a visitor becomes a qualified lead.
Senior strategist access
No junior account managers. No handoffs. No fake precision in reporting.
Who this is for
Built for high-consideration buyers and high-value conversions. If your buyers research before they contact you, this fits.
Law firms
Personal injury, family, criminal defense, estate planning, and civil litigation practices that depend on high-value case inquiries rather than volume.
B2B SaaS
Platforms selling to buyers who evaluate options across multiple AI tools and review sites before a demo request.
Professional B2B services
Financial, technical, and consulting firms where a signed engagement is worth five or six figures and the research path is dense.
Fit: Your average client or contract is worth thousands of dollars and your buyers research before they contact you. Not a fit: You sell low-ticket consumer goods to national audiences.
Start with a search and AI visibility diagnostic
Before recommending a monthly engagement, I review how your business currently appears across Google, AI answers, local/entity signals, priority pages, and conversion paths.
Organic visibility review
Review current rankings, page-one footprint, priority URLs, and search demand.
AI visibility check
Evaluate how clearly your brand, services, people, and proof signals can be understood by answer engines and AI tools.
Priority page review
Identify pages that should be rebuilt, consolidated, refreshed, or protected.
Conversion-path review
Review calls to action, forms, page intent, friction points, and lead quality signals.
Competitive visibility comparison
Compare how you appear against the competitors buyers already see during research.
90-day action plan
Deliver a clear recommendation: fix, rebuild, scale, or wait.
Senior strategy without the agency handoff
I work directly with owners, partners, founders, and in-house marketing teams on search visibility, AI citation readiness, paid search, and conversion strategy.
Senior strategist access
No junior account managers. No handoffs. No generic reporting.
Connected strategy
SEO, AI visibility, PPC, CRO, and content decisions are handled as one system.
Built for high-value decisions
Focused on case inquiries, consultations, demo requests, and signed engagements, not low-ticket volume campaigns.
What I do
Four disciplines, one integrated strategy. Each track reinforces the others.
SEO
Entity-based, retrieval-structured optimization for traditional organic search. Content, schema, technical, and link signals unified.
See packages →AEO / GEO
Answer Engine Optimization and Generative Engine Optimization. Structured so ChatGPT, Perplexity, Gemini, and AI Overviews cite you accurately.
See the diagnostic →PPC
Google Ads and Microsoft Ads management. Account restructuring, landing page alignment, and budget allocation to complement organic strategy.
See add-ons →CRO
Conversion rate optimization on high-intent pages. Hypothesis-driven improvements to turn research traffic into consultations and demo requests.
See packages →Recent engagement results
Grounded in verified search performance and business outcomes.
Page one footprint expanded from 15 to 62 URLs. One optimized practice area guide generated over 25,000 impressions in its first 30 days, contributing to a 28% year-over-year increase in high-value case inquiries.
First page rankings grew from 373 to 847 unique URLs. Core product terms moved from page nine to top three, producing a measurable surge in inbound sales and demo requests.
Core practice pages rebuilt under a protocol designed for both traditional ranking and AI citation. Target URLs gained measurable impression growth after the rebuild, with consultation-request improvement reported downstream.
Search performance metrics are verified in Google Search Console unless otherwise noted. Lead, consultation, and demo-request outcomes are based on client-side reporting where available. Results vary by market, competition, budget, and implementation speed.
How the work starts
A clear path from diagnosis to execution, without bloated agency process.
Diagnose
I review search visibility, AI visibility, priority pages, technical signals, and conversion paths.
Prioritize
You get a focused action plan based on revenue potential, search demand, implementation effort, and risk.
Execute
I either lead the work directly or coordinate with your developer, writer, PPC manager, or internal team.
Measure
Reporting focuses on visibility, qualified traffic, leads, and shipped work. No fake precision.
What changed and why it matters
A decade ago, the win condition was ranking on page one. Today the win condition is layered.
Local search still drives action
Geographically bound practices still win calls and consultations when they show up in the map pack with strong reviews and pages that answer the first questions a prospect has.
AI engines intercept research earlier
Prospects researching settlement timelines, fee structures, vendor shortlists, or feature comparisons increasingly get answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews before they click.
Entity clarity supports both channels
Your site, Google Business Profile, directories, and press mentions all feed the same model of who you are. Inconsistent signals weaken both local visibility and AI citation accuracy.
Common questions
Quick answers for buyers evaluating search, AI visibility, paid media, and conversion strategy.
What is AI visibility?
AI visibility is how clearly and accurately your business appears when buyers use tools like Google AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines to research services, compare options, or build shortlists.
Is this different from SEO?
Yes, but it should not be separate from SEO. Traditional SEO still matters because search engines, websites, structured data, reviews, mentions, and authoritative content all influence how your business is discovered and understood.
Do I need a diagnostic first?
Usually, yes. The diagnostic prevents guesswork. It shows what should be protected, what should be rebuilt, where competitors are stronger, and whether a monthly engagement makes sense.
Do you work with existing teams?
Yes. I can work with your developer, writer, PPC manager, in-house marketer, or leadership team. The goal is to make the plan clear enough to execute.
Who is this not for?
This is not built for low-ticket consumer products, broad national ecommerce campaigns, or businesses looking for cheap traffic without a conversion or sales process.